SOCIAL MEDIA CAMPAIGN
Our global campaign on Facebook, Twitter, Instagram, Youtube, LinkedIn and Whatsapp since 2014 is one of our programmatic pillars that reach hundreds of thousands around the world, mobilize participation of people from all genders and walks of life raising awareness on menstruation, question societal norms that belittle women’s identity and position, bring behavioural change in home, workplaces, communities, governance, policies, program designs and implementation, share best practices and success stories, news and developments from the sector, mobilize support and resources, and build more MHM Champions and advocates. Every year a new theme is launched for the campaign around which our advocacy and program focus are centered and serves as a recommendation to other stakeholders working on MHM.
Our campaigns over the years, themes and links are mentioned below-
Breaking the Silence 2014 ‘Celebrating the Red Droplets’
Breaking the Silence 2015 ‘From Shame to Pride’
Breaking the Silence 2016 ‘Collectivisation of Women’
Breaking the Silence 2017 ‘Men Take Lead’
Breaking the Silence 2018 ‘ Youth and Education’
Breaking the Silence 2019 ‘ Advocacy and Governance’
Breaking the Silence 2020 ‘ Linkages and Collaboration: Multisectoral’
Our social media campaign mobilized 10,000 sanitary napkins in 2014 and 500 menstrual cups in 2019 which have been distributed to girls and women living in the villages. The short film, ‘Silence Broken’ depicting isolation of menstruating girls and getting treated as untouchable in their own homes hit 80,000 likes and shares on Facebook and opened up conversations on the need to stop discrimination due to periods. Several online events and competitions have been organized and prizes and certificates distributed to participants and winners.
Our Social Media Pages -
Breaking the Silence Facebook page
Breaking the Silence Twitter
Breaking the Silence Instagram
MHM Quiz Competition 2020
The quiz on menstruation and hygiene was launched on social media in April and ran all the way till 24th May. The objective of the quiz was to develop curiosity among people from all genders, help them take the first step in discussing menstruation in public domain and help check their information level. 20 winners will receive prizes on International Menstrual Hygiene Day 28th May 2020. The quiz saw a good number of participation from both genders; female participation accounted for 60.81% and male 39.18%.
MHM Quiz on Twitter
MHM Quiz link on Facebook
MHM Quiz on Instagram